Cookie Policy

Last updated: 5 April 2026

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it.

How TrueFathom Uses Cookies

We use cookies in three categories. No advertising or third-party tracking cookies are used.

Essential Cookies (Always Active)

These are required for the platform to function. They cannot be disabled.

CookiePurposeDuration
Session tokenKeeps you signed inSession
Firebase AuthAuthentication stateSession
CSRF tokenPrevents cross-site request forgerySession
tf-cookie-consentRemembers your cookie preference1 year
tf-sidebar-collapsedSidebar UI statePersistent

Analytics Cookies (Optional)

These help us understand how people use the platform so we can improve it. They are only set if you click "Accept All" on the cookie banner.

ProviderPurposeData Stored
PostHog (self-hosted)Product analytics — feature usage, navigation patternsAnonymised session data, no PII
Google AnalyticsWebsite traffic — page views, referral sourcesAnonymised, IP masking enabled
Microsoft ClaritySession recording — UI interaction heatmapsAnonymised click/scroll data

Advertising Cookies

None. TrueFathom does not use any advertising, remarketing, or third-party tracking cookies.

Managing Your Preferences

When you first visit TrueFathom, a cookie banner lets you choose between "Accept All" (essential + analytics) and "Essential Only". You can change your preference at any time by clearing your browser cookies for truefathom.com — the banner will reappear on your next visit.

You can also control cookies through your browser settings. Note that disabling essential cookies may prevent you from using the platform.

Contact

Questions about our use of cookies? Contact [email protected].